The market is ripe for a new class of defensive protection. There is no existing non-lethal immobilizer product on the market that will stop a perpetrator, yet cause no harm. Automatically locating the incident to authorities immediately, the my immobi is controllable by the wearer of the device, and by the police as well.
In the US in 2022, there were approximately 450,000 rapes or attempted rapes. Also, in that year alone, just in the US, there were approximately 1,200,000 assaults or attempted assaults.

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Strategy and Implementation Summary:
Immobility, Inc. and the “My Immobi” will offer a relatively easily accepted product to police authorities and to the public as well. The My Immobi’s initial focus will be on law enforcement, then it can be opened up to citizens that feel the need for better protection. Plans for taking My Immobi worldwide will move forward soon after the Immobilizer has proven itself in the US market. We will be using the internet extensively in our promotion as we roll out the product.
Marketing:
Future plans include short commercials in the nationally and locally programmed TV and streaming arena, as the My Immobi immobilizer is quick and easy to show and explain. Options to focus geo-locally on zip codes where there have been high crime and violent attack rates. We plan to also consider using advertising such as direct mail and outdoor branding to give extra awareness to the public. Targeted Social Media ads, User-Generated Content and guerilla marketing will also be effective pieces of our overall marketing plan.
Sales Forecast Notes:
My Immobi expects sales to consistently increase during the first 5 years. We plan to be ready for business as quickly as possible, and it will be most likely brisk from implementation due to its revolutionary nature. My Immobi can potentially take advance orders. Market sales show a consistent desire for a personal protection item, particularly after a criminal event has taken place. Our sales forecast is based on public data from past events.
More will be shared here as ongoing data is constantly being collected and analyzed on an ever-changing landscape.